Archive - The Remarketables

Hotmail and the growth hack sent around the world

How Sabeer Bhatia invented viral marketing before anyone knew what to call it

Apr 30 • Indy Sen

February 2026

How Expensify executed the perfect undercut with F1: The Movie

The company’s expensive bet on a fictional team paid off, with lasting branding impact.

Feb 5 • Indy Sen

December 2025

Halo and the Power of a Killer App

A look back at one of gaming's most successful launches and why it still matters today.

Dec 11, 2025 • Indy Sen

September 2025

Coming soon

Learn the plays behind some of the most successful product launches and marketing campaigns in history, and how you can apply them to your business.

Sep 30, 2025 • Indy Sen

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