The Remarketables

👋🏽 Hi, I’m Indy Sen, the author of “The Remarketables.” I’m a go-to-market advisor and fractional leader to startups. I spent the last 15 years building and leading 0 → 1 marketing functions at some of the fastest-growing tech companies of the past two decades, including Salesforce, Box, MuleSoft, Google, and Canva.

Over the years, I’ve fielded thousands of conversations around the nature of marketing and how it drives business impact. While the landscape of technologies, tools, and services has dramatically changed and will continue to do so, the basic tenets that separate good marketing from great marketing have not.

I started this newsletter to revisit the stories and playbooks behind some of the most iconic product launches and marketing campaigns in history because so many of them stand the test of time and can be directly applied to the business environment we face today—they are, in other words, remarketable.

If you’re in, hit the button below to subscribe. Each edition gives you practical case studies on what drove companies to act, why they chose that path, and the outcomes. You’ll gain actionable insights, learn from successes and missteps, and take your go-to-market strategy to the next level.

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